THE MOTIVATION: AS BOLD AS A LION.

"The righteous are as bold as a lion." (Proverbs 28:1). THE BOLDNESS Crew is our lightweight uniform for the daily witness.

This design is for the advocate who speaks truth in the gym, in the office, and on the street. It’s a clean, minimalist statement of identity—proving that being a servant doesn't mean being silent.

THE HARDWARE: BELLA + CANVAS 3001

For our core crew, we use the Bella + Canvas 3001—the industry gold standard for soft, lightweight retail tees.

• The Build: 4.2 oz. Airlume combed and ring-spun cotton.

• The Texture: 32-singles yarn, creating the smoothest surface in streetwear for a high-end feel against the skin.

• The Fit: Tailored "Retail Fit." It’s designed to flatter the physique while maintaining a professional, boutique silhouette.

• The Finish: Shoulder-to-shoulder taping and side-seamed construction for a shirt that never loses its shape.